Open to data & CRM opportunities
Portfolio of
Jwel RanaAnalytical CRM · BI · 202601 / About
Analytical CRM Specialist with an M.Sc. in International Management & Information Systems. I query customer data, validate targeted campaigns, and build interactive BI dashboards that translate complex datasets into actionable marketing strategies and automated business workflows.
02 / Selected work
CRM, data, and workflow projects that turn analysis into practical business impact.
CRM & marketing automation
Engineered multi-channel marketing workflows and automated segmentation for target customer lifecycles. Developed complex customer selection queries and validation protocols for dependable campaign deployment.
Impact Sharper targeting and less manual campaign preparation.
Business intelligence
Created a reporting suite for analytical CRM KPIs and customer-retention trends. Turned raw customer data into structured models and interactive views of campaign effectiveness, churn, and growth.
Impact Enabled faster, data-informed decisions for marketing and management.
CRM operations
Analysed data structures, reporting gaps, and workflow bottlenecks across CRM processes. Standardised customer-data entry practices for more reliable reporting and campaign tracking.
Impact Improved data accuracy across sales and marketing teams.
Academic research
Investigated the intersection of enterprise information systems and business strategy, evaluating how IT infrastructure can create competitive advantage in international business environments.
Impact Demonstrated analytical rigour and systems-level thinking.
03 / Capabilities
Apteco FastStats · Apteco PeopleStage · Salesforce Sales Cloud · Campaign workflow automation · Technical campaign validation
Advanced SQL · Power BI dashboards & KPIs · Advanced Excel data modelling
Python data analysis · Git & GitHub · Data process optimisation
English · Professional · German · C1 / Professional · Bengali · Native
04 / Credentials
Academic grounding and continuous development across CRM, data, and enterprise systems.
Completed January 2026. Focus: Business Analytics, Enterprise Information Systems, and International Business Strategy.
Certification candidate, in progress. Developing practical CRM administration and consulting expertise.
Applied self-study through practical data-analysis and automation work in Google Colab.
05 / Contact