CRM Analyst · Business Intelligence

I turn customer data
into decisions.

CRM- and data-driven analyst experienced in customer, revenue, and sales analysis—with a focus on CRM analytics, campaign performance, data quality, and Salesforce.

Jwel Rana
2,500+Sales opportunities migrated
4+Years in CRM & analytics
3CRM platforms in use
8Professional certificates

About

The short version

Jwel Rana

I'm a CRM- and data-driven analyst with experience analysing customer, revenue, and sales data to optimise data-led business processes—with a strong focus on CRM analytics, data quality, and Salesforce.

I build management reports, KPI dashboards, and ad-hoc analyses that support planning and decision making. I move across Power BI, Excel, SQL, Python, and CRM platforms depending on what the question needs.

Currently, I work as a Junior Manager Analytisches CRM, coordinating cross-functional CRM projects with IT, Marketing, and Sales—and communicating results in a way stakeholders can act on.

Experience4+ years
IndustriesRetail · Logistics · Manufacturing
Core toolsSalesforce · Power BI · SQL
LanguagesBengali · English · German
Based inDortmund, Germany

Expertise

CRM, data & Salesforce

Practical expertise that connects clean data, stronger customer understanding, and decisions teams can act on.
01

Salesforce CRM

Sales Cloud support, data migration, user management, and data-quality improvements that make CRM easier to trust.

02

Customer analytics

Segmentation, campaign measurement, and performance insights that help teams make better decisions.

03

Business intelligence

Power BI dashboards, KPI reporting, and practical analysis designed to make the next action clear.

Tools & practices

The details behind the work

Salesforce & CRM

Sales CloudMarketing CloudUser managementAutomationData migrationAptecoEmarsys

Data & reporting

Advanced SQLPower BI & DAXExcel & PivotTablesPythonDatabricksTableau

CRM strategy

Customer segmentationCampaign trackingData qualityForecasting supportLifecycle analysis

Experience

Where I’ve worked

Moving from operations into CRM analytics—and deeper into Salesforce along the way.
01

Junior Manager Analytisches CRM

KiK Textilien und Non-Food GmbH · Bönen, Germany

Running CRM and customer analyses to identify revenue, conversion, and customer value drivers. Developing and steering CRM campaigns from targeting and segmentation through performance tracking, plus the KPI reports and Power BI dashboards management uses to steer sales.

Power BISQLSegmentation
Owns CRM campaign steering from targeting to performance tracking
02

Werkstudent CRM

Copeland Europe GmbH · Aachen, Germany

Migrated and consolidated more than 2,500 sales opportunities in Salesforce Sales Cloud while ensuring data quality and integrity. Built Power BI dashboards that gave sales and CRM teams pipeline, opportunity, and revenue visibility.

SalesforcePower BIData migration
Migrated and cleaned 2,500+ sales opportunities in Salesforce
03

Operations Analyst

DHL Express · Dhaka, Bangladesh

Analysed operational KPIs to identify process inefficiencies, built reports and dashboards for performance monitoring, and standardised data processes to maintain high shipment-tracking data quality.

KPI reportingProcess improvement
Improved data quality across the shipment-tracking pipeline

Certifications

Credentials

Selected professional learning in analytics, reporting, and business intelligence.

Contact

Let's talk about your customer data.

Open to CRM analyst and Salesforce-focused roles—or simply a good conversation about practical CRM analytics.

Usually replies within 1–2 business days.